‘Fight Less, Win MoreĀ is a massively useful book for just about anyone who has to deal with the desires, foibles, and idiosyncrasies of other human beings.’ āĀ Daniel Pink, #1Ā New York TimesĀ bestselling author ofĀ To Sell Is Human,Ā Drive, andĀ The Power of Regret
Your handbook for mastering the negotiating skills in the multimillion-copy bestsellerĀ Never Split the Difference.
You’re in a negotiation right now. In fact, you’ve been negotiating all day.
That email to your boss? Negotiation. That conversation with your teenager? Negotiation. That interaction with the barista who made your morning coffee? Negotiation too.
Most people don’t realise they’re negotiating until it’s too late – until they’ve already lost ground, damaged relationships, or walked away empty-handed. But what if you could transform every interaction into an opportunity to get what you want while making others feel valued?
In this groundbreaking follow-up to the global bestsellerĀ Never Split the Difference, negotiation experts Jonathan B. Smith and Derek Gaunt reveal the missing piece that’s been holding you back: a practical handbook for applying Tactical Empathy – the ability to understand and influence people at a level they donāt even realise – to every sensitive conversation in your life.
Discover how to:
- Begin disarming defencesĀ by making your counterpart feel genuinely understood.
- Acquire critical informationĀ by mastering the 5 Levels of Listening that uncover hidden motivations
- Spot game-changing ‘Black Swans’Ā that swing seemingly impossible negotiations to your advantage
- Defuse tensionĀ and navigate high-pressure situations with confidence using the Core Four skills
- Get more of what you wantĀ without burning bridges or compromising your integrity
Forged in high-stakes hostage crises and refined in thousands of business negotiations, these field-tested techniques aren’t based on academic theory ā they’re proven methods that work when the pressure is on.
This book isnāt about tricks or manipulative tactics or winning at all costs. It’s about a fundamental shift in how you approach human interaction: It’s not about you ā it’s about them.
When you master this mindset and the practical skills that flow from it, you’ll transform not just your negotiations but your entire life. You’ll resolve conflicts faster, build stronger relationships, and achieve outcomes you never thought possible.
Inside you’ll find:
- Real-world case studiesĀ showing how these skills work in everyday situations
- Step-by-step guidanceĀ for implementing each technique
- Low-stakes practice exercisesĀ to build your confidence
- Actionable strategiesĀ for identifying and overcoming common negotiation traps
Stop leaving money on the table. Stop enduring unnecessary conflict. Stop accepting less than you deserve.
This isn’t just another business bookāit’s the missing manual for every negotiation in your life.
Get your copy ofĀ Fight Less, Win MoreĀ today and start turning every conversation into a path to success.



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