The Book of Ichigo Ichie

The authors of bestselling Ikigai: The Japanese Secret to a Long Life now reveal a new concept of age-old origin which will transform the lives of millions of readers. Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie (pronounced itchy-GO itchy-A), from the bestselling authors of Ikigai.

Every moment in our life happens only once, and if we let it slip away, we lose it forever–an idea captured by the Japanese phrase ichigo ichie. Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or ‘ceremony of attention’, whose intricate rituals compel us to focus on the present moment.

Ichigo-Ichie: The Japanese Art of Living in the Moment is an inspirational work which shows us how to:

* Free ourselves from the past and the future and to make each moment something unique.