Step into the mind of your customer with Don’t Sell, Make Them Buy by R. Mukund — a transformative guide that shifts the focus from traditional selling tactics to deeply understanding buying behavior. Published by OM Books, this insightful work helps readers reframe sales as a human-centered process rooted in psychology, empathy, and strategic influence.
Drawing from real-world experience and behavioral science, R. Mukund empowers entrepreneurs, marketers, and sales professionals to build authentic relationships that naturally lead to conversions. The book unpacks why people buy, what influences decision-making, and how you can align your message to create lasting value — not just close a deal.
Whether you’re a seasoned business leader or just starting your journey in sales, this book will revolutionize the way you approach selling by putting your customers’ needs at the center of every interaction.
📌 Product Details:
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Book Name: Don’t Sell, Make Them Buy
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Author: R. Mukund
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Publisher: OM Books
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ISBN: 9789392834714
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Primary Category: Business / Sales Strategy / Marketing Psychology
✨ Why You Should Read This Book:
✔ Learn how to influence ethically and effectively.
✔ Understand the psychology behind buying decisions.
✔ Build trust-driven, value-first relationships with customers.
✔ Break free from outdated sales tactics and focus on authentic engagement.
✔ Ideal for entrepreneurs, marketers, and anyone in customer-facing roles.
💡 Order your copy today from Bookends and discover the art of making people want to buy — without ever needing to hard sell.
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