Discover Emotion by Design, the insightful and transformative book by Greg Hoffman, former Chief Marketing Officer of Nike. Published by Penguin Publications, this groundbreaking work delves into the world of emotional branding and its power to create deep, lasting connections with customers.
Drawing on his years of experience at Nike, Greg Hoffman explores how brands can create emotional resonance and build authentic relationships with their audience. With practical advice and compelling real-world examples, Emotion by Design reveals the secret to connecting on a deeper level through marketing strategies that tap into the heart of consumer behavior.
Whether you’re a marketer, business leader, or simply someone fascinated by the power of emotional storytelling, Emotion by Design offers invaluable insights on how to create meaningful, emotional connections that go beyond traditional marketing tactics.
📌 Product Details:
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Book Name: Emotion by Design
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Author: Greg Hoffman
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Publisher: Penguin Publications
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ISBN: 9781847943552
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Primary Category: Business & Marketing / Leadership & Management
✨ Why You Should Read This Book:
✔ Learn how emotional branding can transform your business.
✔ Gain insights from Greg Hoffman’s decades of experience at Nike.
✔ Understand the psychology behind consumer behavior and decision-making.
✔ Discover actionable strategies to connect with your audience on a deeper, emotional level.
✔ Perfect for marketers, business leaders, and anyone interested in the intersection of branding and emotion.
💡 Order your copy today from Bookends and unlock the power of emotional connection in your brand.
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