In Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future, Vijay Govindarajan and Venkat Venkatraman deliver a groundbreaking blueprint for business transformation in the digital era. Published by the prestigious Harvard Business Review Press, this book is a must-read for business leaders, strategists, and executives navigating the fast-evolving intersection of technology and traditional business operations.
The authors argue that legacy businesses must go beyond digital optimization to achieve digital reinvention. Fusion Strategy shows how companies can seamlessly integrate data, artificial intelligence, and digital capabilities with core operational strengths—manufacturing, logistics, supply chains—to create new competitive advantages.
From real-time data applications to AI-driven customer experiences, the book explores how businesses can create hybrid operating models that combine the reliability of industrial systems with the speed and scalability of digital platforms. Featuring case studies and real-world applications, this book offers practical guidance for leaders looking to stay ahead of disruption.
This is not just a business strategy book—it’s a digital playbook for traditional companies to thrive in the 21st century.
Why You Should Read It:
✔️ Written by World-Renowned Business Thinkers – Insightful strategies from top experts in innovation and digital transformation.
✔️ Digital Meets Physical – Learn how to blend core operations with AI, data, and emerging tech.
✔️ Future-Proof Your Business – Essential tools and models to gain a sustainable edge in a digital-first world.
✔️ Real-World Case Studies – Packed with industry examples and transformation stories.
✔️ Ideal for Executives and Business Strategists – A practical guide for C-level leaders and innovation managers.
📖 ISBN: 9781647826253
📚 Publisher: Harvard Business Review Press
🏢 Category: Business Strategy, Digital Transformation
✨ Order now from BOOKENDS and unlock the strategies that will define tomorrow’s business success.
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