Great by Choice by Jim Collins & Morten T. Hansen

Why do some companies thrive in uncertainty, even chaos, while others do not? In Great by Choice, Jim Collins and Morten T. Hansen—renowned authors and business thinkers—deliver a groundbreaking analysis of what separates exceptional companies from their competitors during turbulent times.

Published by Random House Business, this compelling book builds on years of rigorous research, comparing companies that outperformed their industries with those that did not. The result? A set of actionable principles that leaders and entrepreneurs can apply to build enduring success—even when the odds are against them.

From the creators of Good to Great and Built to Last, Great by Choice introduces concepts like the “20 Mile March,” “Fire Bullets, Then Cannonballs,” and “SMaC Recipes,” offering a practical framework for navigating unpredictability with discipline and innovation.

Whether you’re a business owner, executive, or curious reader of management and strategy, this is essential reading for anyone looking to thrive—not just survive—in times of rapid change.

📌 Product Details:

• Book Name: Great by Choice

• Author: Jim Collins, Morten T. Hansen

• Publisher: Random House (Business)

• ISBN: 9781847940889

• Primary Category: Business / Strategy / Leadership

✨ Why You Should Read This Book:
✔ Learn why some companies succeed spectacularly in chaos while others fail.
✔ Apply proven strategies for building disciplined, innovative organizations.
✔ Understand key leadership behaviors in unpredictable environments.
✔ Ideal for business professionals, entrepreneurs, and forward-thinking managers.
✔ From the bestselling authors of Good to Great and Built to Last.

💡 Order your copy today from Bookends and discover the principles that fuel greatness in uncertainty.